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This article considers the manufacture of dialogue automation systems for marketing and customer relations. Since 2016, brands and social networks have been consistently showcasing devices for online language interactions such as chatbots and virtual assistants.
In principle, these conversational robots are programs that allow humans to interact using ordinary language via an automatic chat interface. These “robots” are particularly popular in marketing and customer relationships. They are seen as a way to manage high volumes of conversation and to remain in constant contact with customers.