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Blockchain players count on major corporations to drive growth

• Paris Blockchain Week is set to run from 20 to 24 March at the Carrousel du Louvre. The fourth edition of the technology conference will bring together more than 400 speakers from around the globe, including investor Tim Draper and Yat Siu of Animoca Brands.
• To encourage greater use of blockchain platforms, major players in the ecosystem, like the Ethereum Foundation, are seeking to simplify access to their technologies.
• However, there will be no expansion of blockchain usage without the increased participation of major brands and companies, who employ NFTs to improve their customer relations without relying on platforms.

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