AI is playing a key part in reshaping and developing businesses, and in improving people’s daily lives. Different concepts, tools and technologies that use algorithms—such as blockchain, machine and deep learning, natural language processing etc.—are beginning to show exciting possibilities that will support and optimise human intelligence. If guided by an ethical and responsible approach, this field can offer numerous rewards.

Online sentiment analysis, a promising predictive tool

Sentiment analysis makes it possible to determine whether an online sentence, or an entire document, expresses a positive, negative, or neutral sentiment on a given subject. A proven tool in sales and marketing, this method offers to predict certain behaviors or events in finance, in politics, and in film.

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