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Giving your children pocket money is more than just handing over some cash! What meaning do parents attribute to their pocket money contributions? What experiences do teenagers have with this money? What social norms are passed on?
These common practices are anything but trivial as they affect the behavior of tomorrow’s banking customers. That is why Orange’s research pays attention to the current practices, rhetoric and experiences of young people to shed light on the future and feed innovation in mobile financial services, in a responsible approach to financial education.