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In a constantly changing world, it is essential for researchers to anticipate the technological developments taking shape and to reflect on the fundamental changes in terms of uses and economic models, and more broadly on changes in society. Research lights our way forward, helping to shape a completely digital but nonetheless entirely human future.

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Customer engagement in the digital age: how to activate and anchor it

Customer engagement, a true driver of loyalty, is based on emotional, rational and normative components. This article proposes analysing these mechanisms and exploring how companies innovate to strengthen customer relations, for example through a CSR approach, influence marketing, immersive experiences, hyper-personalisation and the omnichannel approach.
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AI growth and global electricity production: incompatible?

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Citizens speak up about the networks of tomorrow: towards a responsible digital system

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Great working environment for participants at a hackathon in Cairo, Egypt
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HUBiquitous: IoT and AI to support the digital transformation in Africa

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Let's Talk Tech: Orange Research – AI, Cybersecurity, and Networks of the Future

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Use the right AI for the right need at the right time

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Frugal Artificial Intelligence: Why, what and how?

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