User experience

Orange Improves Call Answer Rates by Certifying Calling Company Identity

• The Branded Calling solution, demonstrated at MWC, displays the calling company's name, even if the number isn't saved in the call recipient's contacts.
• This innovative Orange service integrates a unique triple security system against identity spoofing, reducing telephone fraud risks and strengthening user trust.
• For the calling company, it improves reachability rates, providing a competitive advantage for communicating with customers and prospects. The solution is scheduled for deployment in France during 2026.
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Two people using smartphones: one looking at the screen while the other is making a phone call.
A technician wearing a helmet and safety vest operates a drone near a telecommunications tower.

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