Advertising in AI and Agentic Commerce: The Challenges of Conversational E-commerce
• Generative AI systems are gradually transforming into conversational shopping malls. Advertising will now be integrated into the very heart of the conversations taking place there.
• This shift may blur the line between “objective” advice and commercial influence and expose users to unprecedented risks of cognitive manipulation and algorithmic bias.
• A legal framework applicable to conversational commerce and agent-based commerce already exists, particularly in Europe.
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