Launching new technologies: “Sometimes it’s better to wait for the right moment”
• Timing plays a vital role in the launch of new technology products, which is as important as the innovations themselves. Revolutionary devices like Google Glass often fail to achieve success because they are brought to market too early.
• A model with four different scenarios enables companies to better understand market dynamics and choose the right moment to launch their products.
• Generalist AIs (not to be confused with general AIs), such as ChatGPT, benefit from flexible deployment, while specialist AIs, particularly in healthcare, require stricter preparation and precise timing to avoid market rejection.
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