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AI is playing a key part in reshaping and developing businesses, and in improving people’s daily lives. Different concepts, tools and technologies that use algorithms—such as blockchain, machine and deep learning, natural language processing, generative AI, etc.—are beginning to show exciting possibilities that will support and optimise human intelligence. If guided by an ethical and responsible approach, this field can offer numerous rewards.

The drive to simulate human behaviour in AI agents

● Researchers at Stanford's Institute for Human-Centred AI have developed AI agents capable of simulating complex human behaviour, opening up new possibilities in psychology and sociology.
● Recent studies have shown that language models such as GPT-4o can exhibit changes in attitude similar to those observed in humans, including behaviours consistent with cognitive dissonance.
● At MIT and the University of Washington, researchers are integrating models of irrational behaviour into AI assistants to improve their ability to interact with humans.
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