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AI is playing a key part in reshaping and developing businesses, and in improving people’s daily lives. Different concepts, tools and technologies that use algorithms—such as blockchain, machine and deep learning, natural language processing, generative AI, etc.—are beginning to show exciting possibilities that will support and optimise human intelligence. If guided by an ethical and responsible approach, this field can offer numerous rewards.

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Marketing: AI to supercharge micro-segmentation

• Artificial intelligence, which makes it easy to conduct granular analysis of customer data, is revolutionizing the world of marketing and paving the way for hyper-personalized campaigns.
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.

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Deepfakes: detection methods struggle to make limited progress

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Generative AI: a growing threat to information systems

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AI agents could further automate certain jobs

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Devoxx France: “AI has ushered in a second revolution in the world of testing”

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Young woman wearing gloves conducts environmental research by a lake. She uses equipment including a laptop and test kits. Trees and water in the background.
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Biodiversity in lakes: multimodal AI crunches eADN data to monitor pollution

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Manipulation, mistrust and adoption: paradoxical responses to AI in companies

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