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Discover our articles that showcase ideas, opinions and perspectives—of different players, experts and stakeholders from every ecosystem—on the greatest advances in research and innovation.

Artificial intelligence | Discover

Marketing: AI to supercharge micro-segmentation

• Artificial intelligence, which makes it easy to conduct granular analysis of customer data, is revolutionizing the world of marketing and paving the way for hyper-personalized campaigns.
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.

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A presenter is showing graphs on a screen while colleagues listen attentively.
Artificial intelligence | Go in-depth

Deepfakes: detection methods struggle to make limited progress

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The image shows a man sitting at a desk, focused on two computer screens in front of him. He has short hair and a well-groomed beard. He is wearing a white shirt with subtle patterns. In the background, there is a green plant that adds a touch of nature to the work environment. Natural light is coming through a window, illuminating the scene.
Data | Go in-depth

Improving the security of information systems with digital twins

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Artificial intelligence | Go in-depth

Generative AI: a growing threat to information systems

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Artificial intelligence | Discover

AI agents could further automate certain jobs

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Orange - crayon optique / optical pencil
Networks and IT | Explore

Livebox S: remote fibre installation and after-sales service thanks to embedded optical pencil technology

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The image shows a man sitting at a table, slightly turned to the left. He is using a smartphone held in his right hand. The phone's screen displays a colorful background with app icons. On the table, there is a small white cup and a wooden tray. The man is wearing a hearing aid visible in his right ear. The environment is bright and modern, featuring furniture with soft shapes and neutral colors.
Digital culture | Discover

An optimised hearing-aid experience thanks to smartphones

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