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Research | Discover

Customer engagement in the digital age: how to activate and anchor it

Customer engagement, a true driver of loyalty, is based on emotional, rational and normative components. This article proposes analysing these mechanisms and exploring how companies innovate to strengthen customer relations, for example through a CSR approach, influence marketing, immersive experiences, hyper-personalisation and the omnichannel approach.
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Research | Discover

AI growth and global electricity production: incompatible?

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Networks and IT | Discover

From Telco to TechCo: Philippe Ensarguet to instil tech culture in Orange Group DNA

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Data | Discover

Advanced Persistent Threats (APTs): Jean-Marie Mélé and Orange’s drive to structure cybersecurity

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Research | Discover

Citizens speak up about the networks of tomorrow: towards a responsible digital system

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Digital culture | Discover

Science, Innovation and Technology: The vision of Bruno Zerbib, CTIO of Orange

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Networks and IT | Discover

Datacenters: how should they be cooled in the era of AI?

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