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The green transition: consumer expectations and behaviour


“We are seeing the emergence of an ‘ecological habitus’ — proof of the changing attitudes within consumer behaviour”


Consumers are increasingly being encouraged to do their bit in the green transition. Jean-Samuel Beuscart discusses this development during a conference at the 2021 Research Exhibition.

 

This means consumers are regularly being invited to change their daily habits. We are therefore seeing the emergence of an “ecological habitus” — proof of the changing attitudes within consumer behaviour, which varies between social groups. What has this habitus got to do with digital practices? There is an abundance of digital eco-gestures in today’s public sphere. However, conscious consumers often struggle to see how these relate to their digital practices, and find it difficult to incorporate them in this domain.

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