Open innovation

How to keep developers motivated in the age of generative AI?

• At a time when generative AI (GenAI) is having a transformative impact on software development, CTOs and CIOs need to innovate to motivate their teams, in particular by promoting creativity and technical excellence.
• GenAI enables developers to work faster, but it also gives rise to new challenges by increasing the homogenization of code and the isolation of remote workers.
• In an ideal scenario, GenAI will free up more time for creative tasks. However, teams will still need to maintain their commitment and be fully aware of their role in the development of projects.
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