Machine learning

• Large language model (LLM) tools are increasingly popular in the field of journalism, where they are used for a range of tasks like writing, content optimisation and translation.
• For consultant David Caswell, they are also extending the scope of journalism, for example, by facilitating the creation of scripts with specifically adapted language from print articles for audiences that prefer audio content to the written word.
• News organisations are aware of the growing importance of large language models in the media landscape and are investing in staff training in a bid to optimize their use of the new technology.