High tech

Launching new technologies: “Sometimes it’s better to wait for the right moment”

• Timing plays a vital role in the launch of new technology products, which is as important as the innovations themselves. Revolutionary devices like Google Glass often fail to achieve success because they are brought to market too early.
• A model with four different scenarios enables companies to better understand market dynamics and choose the right moment to launch their products.
• Generalist AIs (not to be confused with general AIs), such as ChatGPT, benefit from flexible deployment, while specialist AIs, particularly in healthcare, require stricter preparation and precise timing to avoid market rejection.
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In a bright, modern office, a group of four people is engaged in a brainstorming session. A man is writing on a whiteboard, while three others, seated around a wooden table, are discussing and looking at a laptop. Colorful sticky notes are visible on the board. The space is decorated with colorful curtains and hanging lamps, creating a dynamic and collaborative atmosphere.
Soft Robotics Lab – ETH Zürich (lab head: Prof. Robert Katzschmann (not in the picture). From left to right: Jose Greminger (Master student), Pablo Paniagua (Master student), Jakob Schreiner (visiting PhD student), Aiste Balciunaite (PhD student), Miriam Filippi (Established researcher), and Asia Badolato (PhD student).

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person wearing bioelectronic fibre arrays for dual-ECG signal acquisition / credit: Wenyu Wang and Yuan Shui

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