Marketing: AI to supercharge micro-segmentation
• Artificial intelligence, which makes it easy to conduct granular analysis of customer data, is revolutionizing the world of marketing and paving the way for hyper-personalized campaigns.
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.
Read the article
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.
An example of secure and fluid mobile use of generative AI with compliance analysis by video at the MWC
Read the article
Data and AI Ethics Council, guarantor of responsible AI at Orange
Read the article
IoT and soft robotics: is mechanical computing making a comeback?
Read the article