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Different eras come with technological innovations that define each generation, and ours is characterised by access to digital technology. In everyday life, at home, at work and even out in the streets, digital technology is revolutionising how we do things, and above all, how we interact with one another and our environment. Digital culture is increasingly found at the root of social and environmental matters.

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"Design helps free people from technological complexity."

Design, both as an approach and an area of expertise, encourages another way of working by facilitating a permanent loop between the idea, the prototype and interaction with the users. This loop has to operate in a multidisciplinary way including the technical aspects, the business and support from the human and social sciences – so that the developed solutions serve people. Chantal Maugin, Director of Design at Orange, responsible for the XDLab (Xperience Design Lab), explains.
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Go girls!

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