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• The rapid adoption of generative artificial intelligence and a huge increase in the number of requests to AI tools, which typically consume ten times more energy than Google searches, has led to massive increase in the power consumption of data centers.
• The growing demand for hosting capacity for advanced AI processing is now a major environmental issue, notably with regard to power and water resources.
• In response to this challenge, players in the sector will need to optimize the efficiency of cooling technologies and develop smart networks and smart energy storage systems.