Marketing: AI to supercharge micro-segmentation
• Artificial intelligence, which makes it easy to conduct granular analysis of customer data, is revolutionizing the world of marketing and paving the way for hyper-personalized campaigns.
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.
Read the article
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.
Deepfakes: detection methods struggle to make limited progress
Read the article
Devoxx France: “AI has ushered in a second revolution in the world of testing”
Read the article
Biodiversity in lakes: multimodal AI crunches eADN data to monitor pollution
Read the article