AI

Launching new technologies: “Sometimes it’s better to wait for the right moment”

• Timing plays a vital role in the launch of new technology products, which is as important as the innovations themselves. Revolutionary devices like Google Glass often fail to achieve success because they are brought to market too early.
• A model with four different scenarios enables companies to better understand market dynamics and choose the right moment to launch their products.
• Generalist AIs (not to be confused with general AIs), such as ChatGPT, benefit from flexible deployment, while specialist AIs, particularly in healthcare, require stricter preparation and precise timing to avoid market rejection.
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In a bright, modern office, a group of four people is engaged in a brainstorming session. A man is writing on a whiteboard, while three others, seated around a wooden table, are discussing and looking at a laptop. Colorful sticky notes are visible on the board. The space is decorated with colorful curtains and hanging lamps, creating a dynamic and collaborative atmosphere.
Two people are seated in front of a computer, discussing a project. Spools of thread are visible on the table.

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