Discover

• The agtech trade association La Ferme Digitale along 40 of its members will be present at this year’s Paris International Agricultural Show, which is set to run from 24 February to 3 March. We spoke to the association’s president, Jérôme Le Roy, who is also the founder of the start-up Weenat, about innovation and the latest trends in the agricultural sector.
• Two key points in the discussion are the accessibility of sensors, which have fallen dramatically in price in the past decade, and how new technology can help farmers to boost their income.
• This year’s agricultural show will also feature a generative AI hackathon organized in collaboration with the French start-up Mistral AI, which aims to demonstrate the usefulness of this new technology in the agricultural sector and to encourage farmers to adopt innovative solutions.