"It’s difficult for authors to protect their images in the digital age. Pictia provides them with solutions through a variety of technologies!"
From creating certificates of authenticity to dispute management, authors of images are now benefiting from the first ethical image bank created by the start-up Pictia. Selected through the third edition of the Women Start program organized by Orange, the company offers a complete, secure and reliable service to protect and manage copyrights, thanks to new technologies.
Creators have a hard time protecting their works in the digital age, with images being published on the Internet without authors’ permission or being misused to feed fake news.
The sheer number of images posted online every day and the high cost of protection tools currently on the market make this task even more difficult! “Authenticating an image costs €10 and a digital report to establish fraudulent use, made by a bailiff, is about €350,” explains Julie-Sarah Marguet, CEO and Co-Founder of Pictia. “Moreover, with hundreds of millions of images circulating the Internet, image banks, which manage copyrights, are unable to find the source of everything,” she adds.
Authors therefore have no guarantee that their rights will be adhered to. Due to lack of evidence, they often prefer to abandon any legal proceedings.
As a result, Pictia created a platform that brings together all the protection and copyright management services available, thanks to blockchain technology. From creating certificates of authenticity to dispute management, authors can subscribe to benefit from a complete, secure and reliable service.
For example, for certificates of authenticity, each document shows the date and time and has an imprint containing the author’s name through a KYC (“Know Your Customer”) system. After a Pictia partner company verifies this identity, a certificate is registered in a blockchain.
This platform also allows the sites where images are used without permission to be identified. “A formal notice is then sent to the site owner,” says Marguet.
Starting next December, this young start-up will integrate NFT (“Non-fungible token”) licensing technology onto its platform. It will use image recognition, which, thanks to artificial intelligence (AI) and machine learning, will enable potentially fraudulent uses of images to be identified very quickly. When a case is detected, the platform will be able to manage the dispute by generating a digital report that will then be recorded in the blockchain, in the same way as the certificate of authenticity.
Today, INA (Institut National de l’Audiovisuel — the French national audiovisual institute) wishes to use the services developed by Pictia to commercialize and protect its photographic content. Other stakeholders such as RMN (Réunion des Musées Nationaux et du Grand Palais — the organization for the national museums of France) or AFP (Agence France-Presse — French news agency) might even want to use them!