Discover

• Artificial intelligence, which makes it easy to conduct granular analysis of customer data, is revolutionizing the world of marketing and paving the way for hyper-personalized campaigns.
• With advanced predictive models, companies can anticipate customer needs and reach out with personalized offers that transform the customer experience, explains Chief Marketing Officer for Orange Europe, Jean-Marie Culpin.
• The approach will require marketing and IT teams to work on their translation skills to ensure more effective cross-functional communication.