Marketing


Networks and IT  /  Article

Networks enable an up-close Vendée Globe experience

While the Vendée Globe is above all the most prestigious solo round-the-world sailing race and an exceptional adventure for the skippers taking part, it is also a tremendous occasion for innovation and an opportunity to reinvent the way large-scale outdoor sporting events are experienced by the general public. Planning under extraordinary circumstances Orange Events, the […]


Networks and IT  /  Article

The power of TV combined with the accuracy of digital advertising

Targeted messages, which have been a major feature of online advertising for a long time, have not yet appeared on the live television market. Across any given region where Orange operates, viewers see the same commercials at the same time. The only possible ‘targeting’ is managed by the advertiser and the advertising agency, based on […]


Artificial intelligence  /  Article

How to stay well-informed when algorithms are deciding for us?

“Over 58 million people voted for Trump. I don’t know one.” When recommendation algorithms enclose us in “filter bubbles”, how can we stay in touch with reality?


Digital culture  /  Article

Khiops: the solution for identifying SoHos

“Khiops” machine learning software developed by Orange is designed to identify SoHos, small companies with no formal status.


Digital culture  /  Article

Viva Technology: FollowAnalytics, the next generation mobile marketing solution

The Franco-American start-up FollowAnalytics is one of the most innovative in the mobile marketing automation sector and has developed a sophisticated platform that allows its customers to increase engagement and retention rates on their mobile apps.