Human sciences

Design, both as an approach and an area of expertise, encourages another way of working by facilitating a permanent loop between the idea, the prototype and interaction with the users. This loop has to operate in a multidisciplinary way including the technical aspects, the business and support from the human and social sciences – so that the developed solutions serve people. Chantal Maugin, Director of Design at Orange, responsible for the XDLab (Xperience Design Lab), explains.